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The Team


About Final5

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The Team


About Final5

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We tell stories

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We find, craft and elevate stories that build brands and inspire people to action. Our team digs deep into your organization and analyzes quantitative and qualitative measures to understand who you are as a company and how you serve your customers. We then work with a team of creatives, producers, content strategists and storytellers to bring those stories to life and elevate them up through your organization. We help you create a reflection of your brand that is authentic, true and motivates people to take the next step with you.

 
 

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Our Work

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They come in, put a camera in your face, ask you questions, and prompt you to come up with canned responses. All while your coworkers are standing around listening to your every word. Don't forget that your manager will see this video as well - better not say anything that will get him in trouble. Determined to get beneath the surface, we approach it differently - spending time with the employees we interview and building a relationship with them. At the end of the project, we often hear how much we're liked and how different we are. "You guys listen and let us actually share our stories."

Photography

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We came together with our friends at Detroit Lives to produce this piece about the amazing work the United Way and CEO Mike Brennan did with the Detroit schools of Cody and Osborne. Creating 4 smaller schools from 1 large school, they were able to alter thousands of lives in the Detroit Public School system.

Such as the lives of our stars, Kymoni and Stefa’n.

Much Love has been viewed all over the world and "forever altered the trajectory of the United Way organization," according to Mike.

UNITED WAY Much Love Campaign

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Our People

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 MATT

A Flint native with roots in documentary film making, Matt discovered and honed his craft for storytelling on the streets of Detroit with a Sony Handicam on his back and an editing suite in his bedroom. 15 years later, he's helping companies connect with clients and prospects through authentic stories that already exist within their organization.

He is the founder of Final5, a storytelling company that supports and guides you as you articulate and amplify your purpose and values. He's an alum of Leadership Detroit and his focus on working with world class organizations is balanced by his passion for his community through work with non profits and residents alike. He writes, co-creates and co-stars in a podcast about Detroit. If he's not working, he's attacking (with vigor, mind you) his other roles as a husband to one and father to three.

 
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JEN

I spent my entire life believing that the only way to success was to be the smartest person in the room. And if I couldn't be that, then I needed to at least act like I was. My job out of college was as an account manager at a large asset management company. It was an interesting journey with that organization. On the one hand, I learned more about fulfilling a client's needs than I had ever thought was possible. But on the other hand, I never felt like I was bringing my true passion to the work. It was certainly important work, both to our organization and to the people whose money we were managing, but I often found myself wondering if there was more.

The pressure to appear perfect built over time. It was my responsibility to send out the newsletter and on one instance, I sent it out to each of our clients to thank them for their patience during market volatility. Rather... to thank them for their "patients."

Oops.

The number of letters we received confirmed that the simple misspelling of a word (one that couldn't be caught by spell check) was more than a small fuck up in this world of perfection. Most of the responses to this "disaster" said something along the lines of "how can I trust you to manage my money when you can't even spell?" I would spend years after this second guessing everything I said or every email I wrote.

After so many years of pretending to be something I wasn't, I'm finally learning to embrace the value that I bring to work I care about. And even more important to me, I'm using the talents I've developed in other facets of my life, like previous jobs and in my role as a mom, in new and different ways. Where I once wondered if I was wasting them on investments, I can now clearly see the import of them to work that matters and the import of everything I learned along the way.

I've traded in my suits for jeans and my catered lunches for bagels at DIB.