A super common challenge that companies face is that they *know* there are great stories in their organization, but they struggle to get them up through the org to the people that can share them.
Gratitude is a verb.
By the time your work is perfect, it will have become irrelevant.
Make it up. Make it real. Make it recur.
The single most important aspect a leader brings to important work is that she helps us understand how we should talk about it.
I always preface the answer to “where did you get the name Final 5?” with some version of “ok, this is really nerdy.” But the basis for the origin story has caught on in the mainstream over the past 3 or 4 years, going from a subculture phenomenon to a story that people often finish for me.
Force yourself into the game and you quickly become comfortable with the rules.
I feel a very human reaction to the tension. Instead of leaning into it and seeing how great we can be, my focus has been on relieving it! That’s fucking crazy.
The most common thing I hear from people is "we've got all of these stories and we don't know how to share them. I put together a 5 minute video for how your storytelling strategy should begin. Take a peek and let me know what you think. The next phase is coming Monday.
If you haven't yet, go back and read the Wednesday's post where I discuss starting with Simple and Creating Effective.
I want to discuss communication plans using 2 variables, simplicity and effectiveness. I must start by saying that even though it seems all too obvious, there is no causality between the complexity of your communication plan and its effectiveness. Do we agree on that? Good.
All good stories contain 3 c’s; Context, Choice, and Consequence.
Zooming into the data and zooming back out of it will allow people to both connect with and be impacted by the data.
Where it’s hiding and how to find it.
There are 2 main elements to a good story - Narrative + Emotion. Don’t forget it. Don’t overcomplicate it.
You can only see from where you stand.
A wise man once said this to me, and it’s the same with story. Before we can begin discussing “where should I begin” we need to address where you are. If you’re an organization with an ad budget, an established Facebook page and an engaged Twitter account, you’re at a much different place than the one that doesn’t. You’re probably pretty adept at talking about your work, company, or culture in writing, possibly imagery, or video. The other might not be.
The “Why it Matters” is a way to talk about what you do what you do from a place of impact and passion. People need to believe that your work comes from a place deep inside of you, and a “Why it Matters” let’s them into that world.
No one is born a great storyteller, and good stories don’t just appear out of thin air. Whether you’re the POTUS, a marketer, or a drunk uncle, if you’re a good storyteller, you’ve practiced your trade over and over and over again. Such is it with the rest of us, and such is it with every story you will ever share.
Hat tip to Michael Margolis of Get Storied for introducing us to this concept and helping us clarify it. Validating your Audience allows people a way into your stories. It is a big statement that many people consider a universal truth. It allows your audience to immediately enter your world and create context very quickly.
Actually, change alone is not difficult. What we struggle with is our unfulfilled search for certainty.
I wouldn’t say I hate the Super Bowl commercials, I’m just confused by them.
There’s science that says that every time your phone beeps or you get a message a small amount of dopamine is released. The same feeling you get when you do drugs. That’s kind of scary, right? And I guess it makes sense that it would happen a heavy amount right after I’ve been using it for 2 hours, the shit’s running through my system AND I JUST NEED MOAR.