What we do

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We start a story with a universal truth. Something that our character wants, the very same thing that your audience wants. But there’s a reason they can’t get what they want. A challenge. It’s not a story if you don’t feel conflict. This is where you, the company, enters. You help your client (the “character”) get what they want. You don’t climb the mountain and slay the dragon, your client does. But you give them the road map to get there. Do this right and your audience will want to work with you. They’ll say “I want that thing, and I have this problem, and you can help me get past it? I’m in.”

This is how good stories are told.

 

Our Work

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We’re lucky to be able to tell stories for such an institution in Detroit as DTE. They take chances and tell bold stories, like this one. Aimed to convince investors that Detroit is a “good bet,” we interviewed Dan Gilbert, Mayor Duggan, and many other successful Detroit business people to create a story that kicked their investor conference off with a bang.

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We came together with our friends at Detroit Lives to produce this piece about the amazing work the United Way and CEO Mike Brennan did with the Detroit schools of Cody and Osborne. Creating 4 smaller schools from 1 large school, they were able to alter thousands of lives in the Detroit Public School system.

Such as the lives of our stars, Kymoni and Stefa’n.

Much Love has been viewed all over the world and "forever altered the trajectory of the United Way organization," according to Mike.

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We’ve been fans of Detroit Denim for a long time so we jumped at the chance to help them tell their origin story. Equal parts goofy and touching, this piece is about who they are and what they value… and using that to attract those who feel the same way.