What we do
We start a story with a universal truth. Something that our character wants, the very same thing that your audience wants. But there’s a reason they can’t get what they want. A challenge. It’s not a story if you don’t feel conflict. This is where you, the company, enters. You help your client (the “character”) get what they want. You don’t climb the mountain and slay the dragon, your client does. But you give them the road map to get there. Do this right and your audience will want to work with you. They’ll say “I want that thing, and I have this problem, and you can help me get past it? I’m in.”
This is how good stories are told.